The power of habit book review6/11/2023 ![]() What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. His first order of business is attacking a single pattern among his employees-how they approach worker safety-and soon the firm, Alcoa, becomes the top performer in the Dow Jones. An untested CEO takes over one of the largest companies in America. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. ![]() Marketers at Procter & Gamble study videos of people making their beds. The patterns inside her brain, neurologists discover, have fundamentally changed. She has quit smoking, run a marathon, and been promoted at work. Over the past two years, she has transformed almost every aspect of her life. The Overview: A young woman walks into a laboratory. ![]()
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